Assets Under Management (AUM)


Assets Under Management (AUM) represents the total market value of the investments that a financial institution manages on behalf of its clients. AUM includes all the capital raised from investors, earnings generated from investments and any financial assets managed by advisors and portfolio managers. This figure is a key metric used to gauge the size and success of a fund or investment firm.

Significance of AUM

  • Fee Calculation: Management fees for investment services are often calculated as a percentage of AUM. Higher AUM typically translates into higher revenue for the firm through management fees.

  • Investor Attraction: Firms with a high AUM are often perceived as more trustworthy and successful, attracting more investors looking for proven expertise.

  • Performance Measure: While AUM itself is not a direct indicator of performance, changes in AUM can reflect investor sentiment and the effectiveness of the fund’s management strategy.

Factors Affecting AUM

  • Market Performance: Fluctuations in the market affect the value of investments under management, directly impacting AUM.

  • Client Flows: Net inflows (new investments minus withdrawals) can increase AUM, while net outflows decrease it.

  • Investment Strategy: The performance of the investment strategy implemented by the managers also plays a crucial role in the growth or reduction of AUM.


Understanding AUM is crucial for investors and analysts assessing the scale and capabilities of a financial institution. It reflects not only the trust that clients place in the firm but also the firm’s ability to effectively manage and grow its asset base.

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